Social media users across generations are drawn to visual content such as images and videos. As a whole, younger generations such as Generation Zers (ages 13-17), millennials (ages 18-34), and Generation Xers (ages 35-54) use social media more frequently than baby boomers (ages 55+).
What do boomers like to watch?
Baby boomers, ages 55 to 65, primarily watch videos on YouTube and Facebook as a way to save time during their busy schedules. Many companies largely ignore baby boomers, but to their own detriment. They are the wealthiest demographic and the biggest spenders.