Question: When should you issue a press release?

What time should you send your press release? The best time to send a press release is between 10 am and 2 pm—this is when editors open about one-third of all the emails theyve received. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 am.

What is the best day to release a press release?

Thursday between 10 am – 2 pm is generally considered to be the ideal time and day to send out a release, as it has the biggest chance of being opened; if it contains relevant news, you can have it published in no time.

How often should a company put out a press release?

News to them is usually: Publicly traded company quarterly earnings and dividends reports, in which case, you will need to send them out four times a year according the exact requirements of the Securities and Exchange Commission (SEC)

When should you email a press release?

To sum up, follow these 5 steps: Make sure your press release is newsworthy and error-free. Figure out which journalists will be interested in your story and find their contact details. Send your press release at the right time to increase the chances of it getting noticed.

When a company issues a press release?

Press releases are often handled by a companys public relations (PR) department. Companies issue press releases, which may be spread to a wider audience through the use of a newswire service, to announce things like a new product, quarterly earnings reports, an impending merger, or any other material information.

What time do companies do press releases?

The 8 to 9 AM ET times are when MarketWire is deluged with new press releases. On the surface, this makes sense – after all, companies want to get in front of the news cycle for the day, so they publish in the mornings.

Should I send press release in Word or PDF?

Journalists dont have time to open documents; thats whether theyre PDFs or Word Docs. Copy and paste the headline of your press release into the subject line and then paste the rest of the press release into the body of your email.

Why do companies issue press releases?

The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes: To notify the media about an event in hopes that they will spread the word.

Why is there a 30 at the end of press releases?

It likely dates to the glory days of the telegraph around the American Civil War. The number 30 was used as the shorthand for “end” or “no more” in Western Unions “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines.

What is press release in communication?

A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. Its typically tied to a business or organization and provided to media through a variety of means.

How many words should a press release be?

Be concise The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). Thats just three or four short paragraphs and a couple of of quotes. If yours is longer than that, youve probably got unnecessary waffle that doesnt add anything to your story.

What format should press releases be in?

An Associated Press (AP) style press release is written using Associated Press guidelines. The good news is that an AP style press release is the most common formatting, so if youve used a standard press release template, chances are your press is already in AP style.

What format should you send a press release in?

In my experience, the best format for sending a press release is as the body text of an email. I can copy this and paste it straight into a text editor or word processing package.

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